welcome to freedom-filled entrepreneurship, on your own terms.
go beyond the norm and create + grow the fulfilling business you truly want
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.
So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” -Mark Twain
If you know you’re meant to live a life on your own terms, you’re in the right place.
Week by week, you will move closer to your desired freedom-filled business and goals + intentions.
This is a holistic business coaching experience, meaning nothing is off limits.
Whether you want to…
Finally take action on the idea you’ve had forever
Amplify meaning in your business so you feel more purposeful each day
Build trust in yourself and the timeline you (and your business) are on
Learn to delegate so you can spend more time on the things you enjoy doing in your business
Make more money, while having more fun
Stop overthinking and build more confidence + self assurance
Create a plan of action to finally leave your 9-5 job and go full time in your business
Create your first offers to sell and/or re-align your current offers/products to feel more energizing and profitable
Build confidence and a positive mindset in business and beyond
Learn how to receive, take a step back, and rest more
Or become more comfortable with the inevitable uncertainty entrepreneurship brings
We will set your desired goals together each season and work towards each desire with enthusiasm and consistency.
Hi! I’m Michelle Wax and I’ll be your guide, support, accountability and enthusiasm as you step into creating the freedom-filled business you desire.
In this experience together, you’ll learn my signature framework to create the reality you want in your life and apply it to your specific vision/business.
Here are a few ways I’ve created the freedom-filled entrepreneurship journey I wanted for the past 10 years:
-Started a cookie company, Kitchen Millie, on the side of my full time job in 2014, and was able to go full time with it after 1 year of working on it on the side.
-Grew that same cookie company to multi six figure revenue over 4 years and was featured in the Boston Globe, WCVB, Boston Magazine, and more. Worked with top companies like Amazon, Trip Advisor, Hubspot, CarGurus, and more to bring cookie events and catering to their teams.
-In this cookie business, I was working only 12-15 hours per week doing the things that I loved as I had learned to delegate efficiently to an amazing team and streamline sales and operations.
-In 2016, co-founded The Local Fare, a kitchen incubator and storefront to help small food & beverage startups to grow their companies. Designed this business to run without me on premise, and eventually sold the business in 2019 after my 50 state trip (see below) when I was no longer feeling fulfilled in the day to day operations of it + knew my identity and priorities had shifted.
Michelle’s first TV feature for her first business founded in 2014, Kitchen Millie Cookies
-In 2019, embarked on a 50 state journey to film a documentary on how everyday people create happiness and fulfillment in their own lives. I filmed, edited, and produced this with zero film experience, and bootstrapped the entire project. Proceeded to get the film on Amazon(!!) and have thousands of people impacted, my original goal for the documentary project.
-After this life-changing project & trip, I decided to elevate to the next level of my identity + purpose and move away from my food companies mentioned above.
-Developed my signature coaching method that distilled down all I learned from 500+ interviews across 50 states on how people created the happy and fulfilling lives they wanted — in relationships, life, business, and more. This is the method YOU will learn when we work together to customize it to your desired business and lifestyle.
-In winter of 2019, launched American Happiness Project workshops + programs to help everyday people create more positive mindsets, gain clarity on their visions for a happy and fulfilling life, and build positive habits and more inner peace and fulfillment daily.
-Over the next 3 years, I hosted workshops for 10,000+ employees and team members all around the globe at organizations like Robert Half, Akamai, AT&T, and more. Grew the business to six figures plus in revenue and felt fulfilled each day.
-In fall of 2021, was craving a deeper connection and deeper work with individuals. Launched Michelle Wax High Caliber Coaching, and here we are today 😉 — having impacted hundreds of people across the globe and worked privately with dozens of clients to create the reality they want.
-In 2022, was chosen to be the Entrepreneur in Residence at the University of Connecticut (my alma mater) to impact hundreds of students and mentor them along their entrepreneurial journey and with their mindsets.
-One of my proudest accomplishments in my entrepreneurial journey is re-programming my mindset to fully trust the timeline I’m on, embrace uncertainty and change, and cultivate a feeling of joy, trust, and lightness each day.
These businesses allowed me to spend my days how I want to, express myself creatively, help people create their ideal lifestyle + reality, and feel fulfilled and purposeful each day.
Here’s how this experience will catapult you into creating your unique freedom-filled business:
Weekly Goal Setting + Priorities
Each week, we’ll get clear together on the top priorities and goals you want to step into.
Whether it be making more money, stop overthinking and build more confidence + self assurance, create a plan of action to finally leave your 9-5 job and go full time in your business, build confidence and a positive mindset, and/or whatever else you desire — we’ll get crystal clear on what would feel amazing to create for the week and month ahead.
We’ll also get clear on one of the most important parts of life — how you want to be feeling as you work towards these business goals!
2. Re-Program Your Mindset and Limiting Beliefs at Your Core
When you get clear on your desires and goals in Step 1, often negative thoughts or limiting beliefs can come up that don’t help you in creating the reality you want. Most of the time, they actually slow us down 😫
Each week, we will work through shifting and re-programming your mindset to HELP you reach your goals, instead of slow you down or second guess yourself.
And each season, you receive a hypnotic audio track customized to your specific mindset and the shifts you’d like to be thinking, feeling, and experiencing.
Hypnotic tracks are a proven practice to expedite the transformation process in areas of love, dating, fulfillment, relationships, confidence, health, aligning to a new identity, building trust in yourself, wealth, embodying more inner peace, and much more.
You can think of hypnosis as the deepest level of meditation and visualization — we are re-programming your subconscious mind at the core.
All in all, it allows you to:
Use your subconscious mind to your advantage to speed up change
Drastically shift how you feel about yourself and what’s possible
Create the reality you want with more ease and more flow 🔥
Michelle is certified in the GVM method, a quantum hypnosis methodology that combines hypnotherapy, neuro linguistic programming (NLP), subconscious reprogramming, sound healing, and frequency healing to create the reality you want.
3. Practical Action Steps + Accountability Each Week
Of course, your freedom-filled business won’t come to fruition without practical action steps and accountability.
You’ll receive check-ins with Michelle throughout each week and can send a voice memo or text to ask questions or provide updates at any time in between our calls together. You have full access to send Michelle a voice memo or text message anytime Monday-Thursday and receive a reply within 24 hours or same day.
After each of our sessions together, you’ll be clear on what action steps you want to take to move you forward toward your goals and Michelle will hold you accountable in a caring and compassionate way.
4. Reflection + Celebration Each Season
If we’re not celebrating how far we’ve come, are we really living a freedom-filled life??!
Michelle is here to celebrate you throughout all of it, and provide potent reflection questions and exercises to appreciate yourself and what you’ve created along the way.
What’s desired by you, is destined for you.
Your desires are safe guidance.
And along the way…
Self doubt is welcome, celebrations are welcome, tears are welcome, nervousness is welcome, sadness is welcome, hesitancy is welcome, inspiration is welcome -
it’s all part of the process of creating your unique freedom-filled business and we’ll work through anything and everything you need to reach your desired lifestyle.
what’s included
in your business coaching journey:
-Initial Business Audit conducted personally by Michelle — to gain awareness of your strengths, blind spots, and POTENTIAL to grow and elevate.
-Private 60 minute coaching sessions with Michelle every 2 weeks, scheduled at a time that works well for you
-Full access to Michelle in between sessions for questions, brainstorming, accountability, support, and guidance as you continue to progress and elevate in your entrepreneurial journey — send Michelle a voice memo or text any time and receive a reply within 24 hours.
-Tactical business advice, systems, tools, and guidance to create a freedom-filled business on your own terms.
-Custom mindset re-programming for your specific blocks and doubts - visualizations each season to align + rewire your subconscious at the deepest level, elevate your mindset, and program your internal dialogue to serve you and your goals — instead of getting in your way
-Practical action steps after each session to create meaningful & lasting change in your life and to keep you moving forward on your path to your desired freedom-filled business.
-Seasonal reflection and intention setting to align with your priorities and goals for that season
-Celebratory welcome gift (!!!), delivered straight to your door
-Recommended resources to deepen teachings - podcasts, resources, integration exercises and books.
Investment + Timeframe
The investment in yourself and your desired business starts with a two season commitment (6 months minimum) for maximum impact and results.
Investment: Six monthly payments of $1499/month OR one upfront payment of $8,500.
If you need an extended payment plan, we can also expand the payments over 12 months ($799/month).
FYI many clients are able to expense Business Coaching during tax season to lower taxes due.
As a disclaimer, I am not a certified tax/financial expert and you should consult with your own before doing your taxes.
Michelle offers 2 spots total for each season. Click below to explore this experience!
“how we spend our days — is of course —how we spend our lives.”
— Annie Dillard